British American Tobacco in South Korea |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
By taking advantage of these changes, BAT was able to establish itself firmly in the market. By gaining thorough understanding of the market, BAT introduced several new products with low tar content for the Korean consumers. However, by early 2007, with changing attitudes towards smoking and increasing prices of tobacco, industry experts felt that BAT could be in for some tough times ahead. Issues:
» Understand BAT's global operations in general and South Korean operations in
particular Contents:
Keywords:BAT Korea, International Business, Tobacco Industry in South Korea, Success Story, Leaf Production Standards, Growth Strategies, International Marketing, Distribution Strategies , Recruitment, Employee Policies, Internal Smoking Policy, Direct Distribution Model, Standards of Business Conduct, Global Graduate Development Program |
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